Digital - week 2 - BVA 242
Digital Project Idea
Three contemporary practitioners
Heath Clifford - Neo Traditional tattoo artist and owner of Throne room tattoo, Invercargill
Relevance? - Neo trad artist, learn from their techniques and how they execute their art pieces
Examples - 
Holly Astral - Neo Traditional tattoo artist Owner of Gravity Tattoo, UK
Relevance - Neo trad artist, their style is similar to mine which means I can refer to them as a reference to learn from
Examples -
Toni Donaire - Tattooer from Barcelona
Relevance - Neo trad artist, this is the style I would like to be able to execute and style I would like to produce. I can learn from them and refer to them when I am drawing.
Examples -
Two historical practitioners:
Alphonse Mucha - Czech painter, illustrator and graphic artist, living in Paris during the Art Nouveau period
B - 24 July 1860
D - 14 July 1939
Relevance - Art Nouveau is one of the influences for Neo traditional tattoo, so it would be good to have an artist model that is from that period and has excellent art works to learn and see how this style is translated and influenced neo traditional tattoos.
Examples -
Utagawa Kuniyoshi - Utagawa Kuniyoshi was one of the last great masters of the Japanese ukiyo-e style of woodblock prints and painting. He was a member of the Utagawa school
B - 1 January 1798
D - 14 April 1861
Period: Ukiyo-e
Relevance - Japanese wood print are also an influence for neo traditional tattoo. I also am inspired by Japanese wood print. Having Utagawa as an artist model is also no only understanding were neo traditional came from and influenced from but also having my main source of inspiration.
Example -
History of Neo trad
Where Neo Traditional tattoos tend to differ is their penchant for lush details, and striking colors. Part of this is due to the stylistic influences from past art movements that have inspired many tattooists working in this particular field.
. But to understand Art Nouveau, one must first understand the context and symbolism behind that which sparked the movement to flourish
Art Nouveau, most popular and in use during the years of 1890 to 1910, continues to inspire artists today, including Neo Traditional tattooists. The style was highly influenced by the Eastern artworks being exhibited in Europe at the time. The obsession with Japanese aesthetics was in full swing, and one can see similar line work and color stories that are much like Ukiyo-e woodblock prints within Art Nouveau.
Although Art Deco has not informed Neo Traditional tattoos as much as Art Nouveau, much of the passion, flair, and fire of Neo Trad is gleaned from this particular cultural movement. However, with both of these styles in its back pocket, Neo Traditionalism has a striking foundation in art history, craft, and design, that creates powerful eye catching ink.
How do I put this into a product?
Sticker book. 18+
Why?
Tattoo artist uses stickers as an advertisement marketing tool
Audience - Adults 18+
How will audience interact? - they can uses the stickers as decoration for anything they please, thus whatever they put it on is now advertising. If done correctly.
Business name - Allgoodsart
Enquires about printing book -
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